To be quite honest — we rarely pitch our own story ideas so this was a special case for us. The film team at Patagonia asked if we had any ideas for a Mountain bike related piece and we were like, YES WE DO. We wanted to tell the story of our friends Anne Keller and Jen Zeuner who started a little pizza place in Fruita, Colorado called The Hot Tomato and also happen to be damn fine people and talented riders. Life of Pie was nominated as one of the best “branded films” of 2019 by the Vimeo staff.